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Mavens of Minimalism:
An interview with Tiff Benson

Tiff Benson is a lifestyle blogger, perfumista, and entrepreneur sharing with followers her love of all things beautiful. Based in New York City, NY, Tiff's mission is to encourage people to live a more confident and beautiful, well-lived life.

Tell us a little about Tiff, and what the most remarkable thing about you is today.

I’m laughing because this is a funny question for me to answer and I have to take a quick moment to do some self-reflecting in order to answer this question. I think the most remarkable thing about myself is my ability to never give up. When I put my mind to something I go at it full force. I can be pretty tenacious and fearless. I’m not afraid to fail, and I think that allows me to always get a solid shot at a win.

Was there a particular event that contributed to you becoming an influencer?

Yes, absolutely!  I wanted to work in a profession that allowed me to be location independent and touch people around the world. I also wanted to do purposeful work and feel proud of the work that I do.

How have you curated your own style as an influencer?

When it comes to my style I try to be as authentic as possible. But curation is a completely different story. To me, being a curator of style or a brand is all about being specific and intentional.  

What’s your calling card? What do you feel you do better than anyone else?

I take risks (especially in my professional and personal life).

What’s your advice for anyone trying to cut down their wardrobe or accessories?

Keep only the items that bring you joy and donate the rest.

What guidelines or routines do you follow when you’re deciding what to blog about?

To be honest, I just go with the flow.  I test out content to see if it will perform. Sometimes it’s a hit and sometimes it’s a miss, but I’ll never know if I never try.

What does a brand have to embody for you entertain partnering with them?

I really only care to partner with brands that share my same values and beliefs.  There is a lot of noise out there– it’s important to stay true to yourself.

Give us the three words that best sum up your style.

Elegant, effortless, & smart.

Finally, what do you love about Elton Pepple watches?

It's a beautiful timepiece that's minimal, sophisticated, and will forever match my mood and style.


More about Tiff? Learn more at or follow her on IG @tiffbenson.